A flyer is a single-page promotional document used for advertising, marketing, or informational purposes. It is typically designed to be eye-catching, concise, and easy to distribute, making it an effective tool for reaching a wide audience.
Key Features of a Flyer:
. Single Page – Usually one-sided but can be double-sided.
. Brief & Direct Content – Highlights key messages with minimal text.
. Visually Engaging – Uses bold colors, images, and graphics to grab attention.
. Cost-Effective – Inexpensive to produce and distribute in bulk.
. Easy Distribution – Handed out, posted in public places, or shared digitally.
Common Uses of Flyers:
- Promoting events (concerts, sales, fundraisers).
- Advertising businesses, products, or services.
- Announcing special offers or discounts.
- Spreading awareness about causes or campaigns.
Flyers are widely used in marketing due to their simplicity, affordability, and ability to quickly convey information to a broad audience.
