Logo

A logo is a graphical symbol, emblem, or mark used to identify and represent a brand, company, organization, or product. It is a visual identity element that helps distinguish an entity from others and creates a lasting impression. Logos can be composed of text (wordmarks), images (icons or symbols), or a combination of both.

Types of Logos:

1. Wordmark (Logotype) – A stylized text-based logo (e.g., Google, Coca-Cola).

2. Lettermark (Monogram) – Uses initials or abbreviations (e.g., IBM, NASA).

3. Pictorial Mark (Symbol or Icon) – A graphic or image-based logo (e.g., Apple, Twitter).

4. Abstract Mark – A unique geometric shape or design (e.g., Nike swoosh, Pepsi).

5. Combination Mark – A mix of text and symbol (e.g., Adidas, Burger King).

6. Emblem – Text inside a symbol or badge (e.g., Harley-Davidson, Starbucks).